Building a Network of Gen Y Entrepreneurs: A Story of Optimism : Marketing :: American Express OPEN Forum

"Spend a few minutes with Elliott Bisnow, the 24-year-old founder of the Summit Series, and you’ll immediately have a sense of how optimistic Gen Y entrepreneurs can be. According to the American Express OPEN Small Business Monitor (Fall 2009), more than three-quarters (80%) of Gen Y entrepreneurs have a significantly more positive outlook on business prospects versus business owners overall (55%). And, before you accredit youthful optimism to a lack of experience, you should know Elliott founded and failed at two previous companies before co-founding Bisnow, an e-newsletter company that should earn $2 million to $3 million in revenue this year, and Summit Series, a fast-growing networking and conference organization of young entrepreneurs.

The story of Summit Series is an interesting one: Elliott only started it to help him learn how to run Bisnow. After his two prior business attempts, he was all the more driven to succeed with his third, and decided he needed to connect with other young entrepreneurs who could offer their insights. Unable to find the right networking opportunities or resources, he decided to create his own."

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