Kaiser e Coca-Cola patrocinarão principais times de futebol de SP: "Corinthians, Palmeiras, Santos e São Paulo, os quatro maiores clubes de futebol de São Paulo, fecharam parceria com a Femsa Cerveja Brasil, a Coca-Cola Femsa Brasil e a Coca-Cola Brasil para divulgação das marcas de cerveja Kaiser e de refrigerante Coca-Cola.
O contrato prevê a venda das bebidas com embalagens temáticas dos quatro times. As empresas poderão realizar campanhas publicitárias nos pontos-de-venda, utilizando-se dos nomes dos clubes. Haverá também divulgação das marcas de bebidas no interior dos estádios. O acordo terá duração até 2014.
' Para a Coca-Cola, que é uma das marcas patrocinadoras da Copa do Mundo, é um orgulho ser pioneira também no apoio ao G4. Essa iniciativa está em sintonia com a visão que a Coca-Cola tem sobre esse esporte, capaz de unir diferenças, acima de qualquer rivalidade ' , explicou Henrique Braun, gerente-geral regional da Coca-Cola Brasil, em nota à imprensa.
O presidente do Palmeiras, Luiz Gonzaga Belluzzo, afirmou que os quatro clubes estão satisfeitos com a parceria e com a perspectiva que surge entre as empresas quantos às oportunidades originadas pelo patrocínio esportivo."
![..:: [RH em Hospitalidade]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWLxmZmb-t2SPIfzIpkwCsi8oeb61VhULviZrbcxf08AzvQ6VqJbU9MF8CVHm3ZGCqo8OwDEKHypJ-YE9kmKtlxjMXBTVURyG8OqeobiGOko_UZlJz9VDRPAP4RiafootFYWIimh-fIESS/s1251/RH+em+Hospitalidade+-+Blog+-+Cabecalho.gif)
12.10.2009
BiellaMiguel Consultoria Empresarial e Ambiental
BiellaMiguel Consultoria Empresarial e Ambiental: "Nas próximas semanas Copenhagen, na Dinamarca, será cenário de mais um importante encontro sobre mudanças climáticas, promovido pela ONU. Entre os dias 7 e 18 de dezembro líderes de todo o mundo se reunirão para a 15ª Conferência Marco das Nações Unidas sobre Mudanças Climáticas (COP15).
Realizado anualmente, o encontro ganhou força ainda maior com o avanço das mudanças climáticas e do aquecimento global e neste ano o foco da discussão será acerca de alternativas para um novo acordo em favor da redução de emissões de carbono no mundo, e assim tentar frear o aumento da temperatura do planeta.
A expectativa é que a conferência traga resultados muito positivos, porém, o esforço somente será válido se realmente houver o comprometimento de cada um dos líderes em aculturar seus povos.
Priscila Biella
Jornalista, Especialista em Comunicação"
Realizado anualmente, o encontro ganhou força ainda maior com o avanço das mudanças climáticas e do aquecimento global e neste ano o foco da discussão será acerca de alternativas para um novo acordo em favor da redução de emissões de carbono no mundo, e assim tentar frear o aumento da temperatura do planeta.
A expectativa é que a conferência traga resultados muito positivos, porém, o esforço somente será válido se realmente houver o comprometimento de cada um dos líderes em aculturar seus povos.
Priscila Biella
Jornalista, Especialista em Comunicação"
Tourisme politique en Irlande du Nord, par Benoît Lety (Le Monde diplomatique)
"Chaque 30 janvier, la minorité catholique d’Irlande du Nord commémore le Bloody Sunday de 1972, qui vit l’une de ses manifestations réprimée dans le sang par l’armée britannique. Certes, depuis le 8 mai 2007, le leader du Parti unioniste démocrate, M. Ian Paisley, gouverne avec le numéro deux du Sinn Féin, M. Martin McGuiness. Néanmoins, cette cohabitation n’empêche pas la poursuite de la bataille entre loyalistes et républicains, sur le terrain de la mémoire, en utilisant... le tourisme.
Foule qui panique, cris, coups de feu... Films et enregistrements sonores originaux tournent en boucle: le tout nouveau musée de Free Derry, situé en plein cœur du quartier républicain du Bogside, à Londonderry (Irlande du Nord), fait revivre aux visiteurs le Bloody Sunday. Ce jour-là, le 30 janvier 1972, une manifestation pour les droits civiques de la communauté catholique (1), minoritaire, dégénéra en carnage. Treize jeunes manifestants périrent sous les tirs de l’armée britannique. Le musée expose des vêtements troués et maculés de sang. Sur une étagère reposent un habit de bébé et un bandage utilisés en vain pour panser les blessures de Michael Kelly. A côté, une photographie de John Young, souriant: un texte explique qu’il est mort d’une balle dans la tête.
Dans le musée, dont la moitié de la surface est consacrée à cette tragédie, quatorze croix blanches sont accrochées au mur. Avec les noms des treize victimes, et celui de John Johnson, décédé en juin 1972, à 59 ans, des suites de ses blessures du « dimanche sanglant ». Au bout du couloir, une affiche d’époque porte en grosses lettres le message « Ne fraternisez pas »."
..:: Article complet: Tourisme politique en Irlande du Nord, par Benoît Lety (Le Monde diplomatique)
Par Benoît Lety
Foule qui panique, cris, coups de feu... Films et enregistrements sonores originaux tournent en boucle: le tout nouveau musée de Free Derry, situé en plein cœur du quartier républicain du Bogside, à Londonderry (Irlande du Nord), fait revivre aux visiteurs le Bloody Sunday. Ce jour-là, le 30 janvier 1972, une manifestation pour les droits civiques de la communauté catholique (1), minoritaire, dégénéra en carnage. Treize jeunes manifestants périrent sous les tirs de l’armée britannique. Le musée expose des vêtements troués et maculés de sang. Sur une étagère reposent un habit de bébé et un bandage utilisés en vain pour panser les blessures de Michael Kelly. A côté, une photographie de John Young, souriant: un texte explique qu’il est mort d’une balle dans la tête.
Dans le musée, dont la moitié de la surface est consacrée à cette tragédie, quatorze croix blanches sont accrochées au mur. Avec les noms des treize victimes, et celui de John Johnson, décédé en juin 1972, à 59 ans, des suites de ses blessures du « dimanche sanglant ». Au bout du couloir, une affiche d’époque porte en grosses lettres le message « Ne fraternisez pas »."
..:: Article complet: Tourisme politique en Irlande du Nord, par Benoît Lety (Le Monde diplomatique)
We Like Chocolate and Beer. Cigarettes, Not That Much - BusinessWeek
We Like Chocolate and Beer. Cigarettes, Not That Much - BusinessWeek:
Posted by: Michael Arndt
"Turns out candy is dandy, at least during recessions. Beer is pretty OK, too, but cigarettes are a vice that even smokers increasingly say they ain’t worth it. Overall, says the latest customer satisfaction survey by the University of Michigan’s Ross School of Business, American consumers are as happy with grocery-store goods as they were three months ago.
Among food companies, Hershey and Nestle both moved up 2 points while Mars gained 1 point from a year earlier, to an average score of 86 (out of a possible 100). That’s their highest score ever. The trio last had an upsurge that big in the 2001 recession and in 2004, when worries about the widening Iraq War and higher fuel prices had consumers scurrying back to comfort foods, says Ross School Professor Claes Fornell, who heads the index.
Not every comfort food maker is more beloved, however. Conagra’s standing dropped 7 points from a year earlier, to 78, an all-time low. Fornell attributes the decline to higher prices—Conagra jacked them up an average of 25%. Heinz retains its No. 1 ranking, with a score of 89.
Beer still hits the spot. Customers say they’re more satisfied with their beer buys than ever before, pushing the industry’s average score to 84. The biggest gainer: Anheuser-Busch, which rose 4 points to an all-time high of 85. Yes, the company is no longer American. But U.S. consumers appreciate its cheaper brands Natural Light and Busch. Meantime, Coors, which is generally pricier, sagged 2 points, to 81. Miller moved up 1 point, to 83.
Higher prices, this time from federal taxes that more than doubled, made smokers think less of cigarettes. Both Philip Morris and Reynolds American sagged to 72, falling 9 points and 8 points, respectively. Neither had ever been below 75."
Posted by: Michael Arndt
"Turns out candy is dandy, at least during recessions. Beer is pretty OK, too, but cigarettes are a vice that even smokers increasingly say they ain’t worth it. Overall, says the latest customer satisfaction survey by the University of Michigan’s Ross School of Business, American consumers are as happy with grocery-store goods as they were three months ago.
Among food companies, Hershey and Nestle both moved up 2 points while Mars gained 1 point from a year earlier, to an average score of 86 (out of a possible 100). That’s their highest score ever. The trio last had an upsurge that big in the 2001 recession and in 2004, when worries about the widening Iraq War and higher fuel prices had consumers scurrying back to comfort foods, says Ross School Professor Claes Fornell, who heads the index.
Not every comfort food maker is more beloved, however. Conagra’s standing dropped 7 points from a year earlier, to 78, an all-time low. Fornell attributes the decline to higher prices—Conagra jacked them up an average of 25%. Heinz retains its No. 1 ranking, with a score of 89.
Beer still hits the spot. Customers say they’re more satisfied with their beer buys than ever before, pushing the industry’s average score to 84. The biggest gainer: Anheuser-Busch, which rose 4 points to an all-time high of 85. Yes, the company is no longer American. But U.S. consumers appreciate its cheaper brands Natural Light and Busch. Meantime, Coors, which is generally pricier, sagged 2 points, to 81. Miller moved up 1 point, to 83.
Higher prices, this time from federal taxes that more than doubled, made smokers think less of cigarettes. Both Philip Morris and Reynolds American sagged to 72, falling 9 points and 8 points, respectively. Neither had ever been below 75."
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